WILL
LAbeaux

Content producer and strategist with a proven track record in sports media — specializing in live game-day production, fast-turnaround social content, and high-impact video from concept through delivery. Currently producing for the NFL and Learfield/UW Athletics.

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THE Producer

I'm Will — a content producer who thrives where the pressure is highest. I got my start managing social content for the CU Boulder Police Department before joining Colorado Football and Athletics, where I rose to Senior Creative Intern and helped produce some of the most viral content in college sports — including the Travis Hunter Heisman Campaign and NFL Draft coverage.

Today I'm working simultaneously as a Live Content Correspondent for the NFL covering Seattle Seahawks home games and as a Social Content Specialist at Learfield/UW Athletics. I own the full production pipeline — from ideation and camera operation to editing, motion graphics, and delivery.

I've mentored creative interns, led on-set production for media days and recruiting visits, and built content calendars that drive real audience growth. I work fast, stay calm under pressure, and never miss a deadline.

Experience

Live Content Correspondent

National Football League — Seattle Seahawks
- Capturing live game-day photo, video, and social content for all Seahawks home games and events
- High-impact real-time social strategy and creative problem-solving in fast-paced live environment
Aug 2025 – Present
Social Content Specialist

Learfield — University of Washington Athletics
- Producing original and branded video and social content driving fan engagement and revenue across UW Athletics channels
- Collaborated to execute a robust content calendar resulting in 31M+ impressions
- Full production ownership from concept through final delivery — writing, shooting, editing, and branded/NIL content
Aug 2025 – Present
Senior Creative Intern

University of Colorado Football + Athletics
- Planned, produced, and edited hundreds of high-impact video, photo, and social pieces for CU Football and Athletics
- Contributed to viral content generating 60M+ views and 4.6M likes across athletics channels
- Key contributor on Travis Hunter Heisman Campaign, NFL Draft Coverage, and multiple recruiting announcements
- Led on-set shoots including recruiting visits and media days
- Mentored and managed 3 creative interns across video, photo, and social strategy
May 2023 – Aug 2025
Digital Content Intern

University of Colorado Boulder Police Department
- Planned and produced content for CUPD social channels and website
- Independently managed public information campaigns producing video, photo, and branding materials
- Operated in a high-pressure, fast-paced public communications environment
Aug 2021 – Aug 2023

WILLLAbeaux

THE Producer

REACHOut.

WILL
LAbeaux

REACH
Out.